Positioning and keyword density are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to put your keywords where they will be detected and recognized as a keyword, so that your article will appear when someone searches by keyword.
What is a keyword?
A keyword is a word that will be placed in your article several times, not just once what would each word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page can be useful for users who search for a keyword.
About optimizing your articles
It is important to note that there is also such a thing as over optimizing your articles for certain words, this is known as "keyword stuffing". When you stuff keywords into an article of a spider detects that you are trying to induce you to put your article on search engine results for this word and will instead penalize your site and your page to do so. This may affect the rankings of their other pages or get your site blacklisted a specific search engine if you find yourself often stuffing the keyword.
What is keyword density?
Keyword density is number of times your keyword is placed in your article. Most use a percentage for determining how many times they will put a keyword in an article. For example, if you have a 500 word article and want to achieve a keyword density of 5% then you need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommend a keyword density over the other and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for their articles. Each webmaster as its own density that they like to achieve on the basis of the latest results. While you no more optimize and you are making sufficient profits your rankings, you can choose any keyword density that you like.
The right density
No matter which exact density you choose, it is important to place keywords so that there is more at the beginning and the end to produce a glass effect. Have a density of certain keywords in your article makes it more likely that you will make money out of that article because increases in search engine results and be seen by more people.
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